Challenge
Launch a new online women’s health and wellness brand, build a community, and launch an e-commerce platform.
Solution
We developed the brand strategy, created the integrated marketing launch plan, and managed the full execution of the campaign:
Digital advertising
SEO
Programmatic advertising
Organic and paid social media
Earned media and brand partnerships
Influencer and affiliate marketing
Experiential and speaker’s bureau
Research and segmentation
Results
- $4.3B in top-tier and consumer media coverage
- 817% increase in website traffic at launch
- 46.9k site visits
- 2.9M social impressions
- 9.5M paid social impressions
- 80% video completion rate for programmatic
